** More comprehensive case studies are priced at Rs.200 to Rs.700 (US to US ) per copy.Angel by Mugler is a Oriental Vanilla fragrance for women. Angel was created by Olivier Cresp and Yves de Chirin. It didn’t help that it’s holiday season and I’d just had my bazillionth hip surgery either. It will wear many a woman who isn’t confident or strong enough. So if it is to be a success, you have to be on your game and in control. Some will find this blasphemous, but to my own perception/nose, I find Mugler Angel uncannily similar to Christian Dior Addict eau de parfum.
The case discusses the marketing and distribution strategies of Amra Remedies Ltd., producer of elav O.Introduction: It was the middle of the rainy season of 2012 in India when Amra Remedies Ltd.(Amra) launched elav O, a toilet seat sanitizer spray.Top notes are bergamot, pineapple and red berries; middle notes are caraway and nutmeg; base notes are tonka bean, vanilla, patchouli, praline and sandalwood. Then I tried it again as I'm a fan of all Thierry Mugler's perfumes, something clicked and I liked it. In fact, I was going to replace the bottle of Addict that I swapped away but realized this morning, after I applied Angel that I really don't need both of them (they are *that* similar..me).This perfume is the winner of award Fi Fi Award Hall Of Fame 2007. This iconic fragrance was an instantaneous, strong and immediate "LOVE" that I'm grateful to have in my collection.
It provides enough scope to discuss and explore the need for and successful launch of a new product category in India and other similar countries.